The Impact of Atlas on PPC Campaigns: How It Will Affect Your Costs and Digital Security
As you may know, OpenAI recently launched Atlas, its new browser aimed at competing for a piece of the lucrative traffic that Google has monopolized. The issue is that, being Atlas a product of OpenAI, the company that created ChatGPT,…
My takeaways from the Google Search Central Live MX 2025
Last Thursday, September 25th of the current year (i.e., 2025), I had the opportunity to attend an event that is important for every SEO: the Google Search Central Live MX. This attendance was made possible thanks to the support of…
Google Drops the num=100 Parameter: What Does It Mean for the SEO Community?
Over the past few days, you’ve probably noticed the SEO community buzzing across all social platforms about Google’s sudden decision to drop support for the num=100 parameter. And if, for some reason, you haven’t been paying attention to social media—especially…
Thinking about implementing llms.txt? ? Read this first: You might not get the results you’re expecting
Over the past few months, the idea of implementing llms.txt has caught the attention of SEO professionals—and with them, a wave of social platforms. The concept is straightforward: provide a file that tells large language models (LLMs) what content they…
Armed forces in Veracruz: Governance, coercion, and control during the Porfiriato
AI Summary Link Generator | Boost Your Organic Visibility in LLMs!
A few weeks ago, I came across an intriguing post by Metehan Yesilyurt on Twitter (now X), where he discussed the idea of offering website visitors buttons or links that automatically summarize page content. At first glance, this sounded counterintuitive.…
Goodbye Traffic: The Impact of Bing and Google´s Generative Search On Websites
In today's digital landscape, search engines like Bing and Google play a fundamental role in connecting users with the information they seek. Recently, these tools have incorporated artificial intelligence capabilities, which their creators have referred to as generative search.
